Interactive AR Filter – Costa Coffee
OBJECTIVE:
Costa Coffee aimed to promote its new Maple Hazel drink range by engaging younger, tech-savvy consumers in an interactive and fun way, leveraging Snapchat’s augmented reality (AR) capabilities.
CONCEPT:
Costa Coffee created a Snapchat Lens that doubled as a mini-game. The game used a Costa Coffee cup at the bottom of the screen, controlled by the user’s head movements. Maple leaves and hazelnuts rained down from the top, and users had to catch five of each with the cup. Once achieved, the cup transformed into Costa’s new Maple Hazel drinks, visually showcasing the product.
Client
COSTA COFFEE
Released
2024
AR INTEGRATION:
The filter used Snapchat’s AR technology to create an immersive experience where users engaged directly with the brand in an interactive way.
GAMIFICATION:
The game design encouraged participation and replayability, aligning with the preferences of Snapchat’s primarily younger audience.
BRAND MESSAGING:
The transformation of the cup into the Maple Hazel drink highlighted the new product range and made the reveal a rewarding moment for users.
The filter used Snapchat’s AR technology to create an immersive experience where users engaged directly with the brand in an interactive way.
GAMIFICATION:
The game design encouraged participation and replayability, aligning with the preferences of Snapchat’s primarily younger audience.
BRAND MESSAGING:
The transformation of the cup into the Maple Hazel drink highlighted the new product range and made the reveal a rewarding moment for users.
Costa Coffee’s Snapchat Lens exemplifies how gamification and AR can create memorable brand interactions. By aligning the game with the product’s theme, they effectively engaged their target audience while driving awareness for their new drink range.
The original filter can be seen HERE.👈🏼
